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In Invisible Influence, the New York Times bestselling author of Contagious explores the subtle influences that affect the decisions we make—from what we buy, to the careers we choose, to what we eat.
"Jonah Berger has done it again: written a fascinating book that brims with ideas and tools for how to think about the world." —Charles Duhigg, author of The Power of Habit
If you're like...
"Jonah Berger has done it again: written a fascinating book that brims with ideas and tools for how to think about the world." —Charles Duhigg, author of The Power of Habit
If you're like...
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"We all have a duty to affect others--from the classroom to the boardroom to social media. But how skilled are we at this role, and can we become better? It turns out that many of our instincts--from relying on facts and figures to shape opinions, to insisting others are wrong or attempting to exert control--are ineffective, because they are incompatible with how peoples minds operate. Sharot shows us how to avoid these pitfalls, and how an attempt...
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"Four-time New York Times bestselling author Gary Vaynerchuk offers new lessons and inspiration drawn from the experiences of dozens of influencers and entrepreneurs who rejected the predictable corporate path in favor of pursuing their dreams by building thriving businesses and extraordinary personal brands. In his 2009 international bestseller Crush It, Gary insisted that a vibrant personal brand was crucial to entrepreneurial success, In Crushing...
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Chris Widener's message about influence is refreshing: that it's not something you "do" to other people but rather something that starts with how you shape and transform your own life. Forget about manipulation and slick fast-talking; true influencers change themselves first.
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Pollster Mark Penn argues that the biggest trends in America are microtrends, the smaller trends that go unnoticed or ignored. One million people can create new market for a business, spark a social movement, or effect political change. In 1996, a microtrend identified by Penn ("soccer moms") helped re-elect Clinton. Now, Penn identifies the new microtrends sweeping the world, from Extreme Commuters and Working Retired to Old New Dads, from Bourgeois...
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We've decided by consensus that consensus is good. In In Defense of Troublemakers, psychologist Charlan Nemeth argues that this principle is completely wrong: left unchallenged, the majority opinion is often biased, unoriginal, or false. It leads planes and markets to crash, causes juries to convict innocent people, and can quite literally make people think blue is green. In the name of comity, we embrace stupidity. We can make better decisions by...
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"One of the country's leading activist curators explores how corporations and governments have used art and culture to mystify and manipulate us. The production of culture was once the domain of artists, but beginning in the early 1900s, the emerging fields of public relations, advertising and marketing transformed the way the powerful communicate with the rest of us. A century later, the tools are more sophisticated than ever, the onslaught more...
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In an engaging, accessible, and graphically appealing style, the authors explore what happens to humans when their brains are constantly assaulted by advertising and corporate messages. The result is an entertaining and eye-opening account of the many ways consumer culture continues to pervade and transform American life.
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The author of Why We Buy reports on the growing importance of women in everybody's marketplace--what makes a package, product, space, or service "female friendly." He offers a tour of the world's marketplace--with shrewd observations and practical applications to help everybody adapt to the new realities. Underhill examines how a woman's role as homemaker has evolved into homeowner; how the home gym and home office are linked to the women's health...