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"Mindf*ck goes deep inside Cambridge Analytica's "American operations," which were driven by Steve Bannon's vision to remake America and fueled by mysterious billionaire Robert Mercer's money, as it weaponized and wielded the massive store of data it had harvested on individuals--in excess of 87 million--to disunite the United States and set Americans against each other. Bannon had long sensed that deep within America's soul lurked an explosive tension....
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"New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It! and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really works. When managers and marketers outline their social media strategies, they plan for the "right hook"--their next...
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"[The author] uncovers the hidden psychology of why we like what we like and reveals the economics of cultural markets that invisibly shape our lives ... [and] takes readers on a tour through the last century of pop culture blockbusters and investigates the most valuable currency of the twenty-first, people's attention"--
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"Blogs and social platforms are all the rage right now--especially for strategists looking to cultivate influence among target audience members through content marketing. Content Marketing Strategies For Dummies explains how you can use content marketing to gain an edge over your competition, even in the most crowded of marketplaces. This timely text introduces you to the Five C Cycle: Company Focus, Customer Experience, Content Creation, Channel...
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An in-depth analysis of the influence of fans, which the author terms "society's alpha customers," on modern life and culture, offers insight into the psychology and history of fandom while exploring how new digital tools are enabling convergences between brand owners and their consumers.
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"The story wars are all around us. They are the struggle to be heard in a world of media noise and clamor. Today, most brand messages and mass appeals for causes are drowned out before they even reach us. But a few consistently break through the din, using the only tool that has ever moved minds and changed behavior -- great stories. With insights from mythology, advertising history, evolutionary biology, and psychology, viral storyteller and advertising...
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In an engaging, accessible, and graphically appealing style, the authors explore what happens to humans when their brains are constantly assaulted by advertising and corporate messages. The result is an entertaining and eye-opening account of the many ways consumer culture continues to pervade and transform American life.
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"This book surveys some of the most iconic failures in American popular culture in order to shed light on the inherent, often comic strain in American life between success and failure, fame and infamy, and, in sum, what Americans most strive for and what they most fear. Epic fails, as I describe them, are not only the 'next-big-things' but also those more popularly unpopular things that get bundled in with those major flashes in the pan. From such...
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Appears on these lists
Arts and Entertainment - Special Collections Topics
Community Life - Special Collections Topics
Downtown Nashville - Special Collections Topics
Local Business - Special Collections Topics
Community Life - Special Collections Topics
Downtown Nashville - Special Collections Topics
Local Business - Special Collections Topics
Description
Abstract: Materials, mostly from the Nashville Convention and Visitors Corp, documenting the impact of the COVID-19 pandemic on Nashville's local economy, particularly as it relates to the hospitality and tourism industry, including music performances, sporting events, restaurants, bars and hotels. Public health protocols, such as masking, social distancing, and capacity restrictions as they relate to these activities are also mentioned. Other major...