Content marketing strategies for dummies
(Book)
Author
Published
Hoboken, NJ : John Wiley & Sons, Inc., [2016].
Status
Description
Loading Description...
Also in this Series
Checking series information...
Copies
Location | Call Number | Status |
---|---|---|
Goodlettsville - Adult Non-Fiction | 658.872 D5378c | Checked Out |
More Details
Published
Hoboken, NJ : John Wiley & Sons, Inc., [2016].
Format
Book
Physical Desc
xii, 386 pages : illustrations ; 23 cm.
Language
English
Notes
General Note
Includes index.
Description
"Blogs and social platforms are all the rage right now--especially for strategists looking to cultivate influence among target audience members through content marketing. Content Marketing Strategies For Dummies explains how you can use content marketing to gain an edge over your competition, even in the most crowded of marketplaces. This timely text introduces you to the Five C Cycle: Company Focus, Customer Experience, Content Creation, Channel Promotion, and Closed-Loop Analysis. The Five C Cycle drives the creation and documentation of a targeted content marketing strategy, and allows you to approach your content marketing campaign with confidence. By helping you determine your company's focus, uncover your customers' experience with data, develop channel promotions across social platforms, create actionable online content, and use closed-loop analysis to build on previous success, this will become your go-to content marketing guide."-- Provided by publisher.
Reviews from GoodReads
Loading GoodReads Reviews.
Citations
APA Citation, 7th Edition (style guide)
Diamond, S. (2016). Content marketing strategies for dummies . John Wiley & Sons, Inc..
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Diamond, Stephanie. 2016. Content Marketing Strategies for Dummies. John Wiley & Sons, Inc.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Diamond, Stephanie. Content Marketing Strategies for Dummies John Wiley & Sons, Inc, 2016.
MLA Citation, 9th Edition (style guide)Diamond, Stephanie. Content Marketing Strategies for Dummies John Wiley & Sons, Inc., 2016.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
Staff View
Loading Staff View.